Our Curriculum

We're excited to go on this journey with you. Over 7 weeks we'll cover the core pillars of Developer Relations, hear from industry experts, and work through real-world scenarios to prepare you for a career in DevRel.

  • Week 1: DevRel 101

    • Role and responsibilities of a Developer Advocate

    • Building a developer-first mindset

    • Getting started in the DevRel ecosystem

  • Week 2: DevRel in the Age of AI

    • How AI is reshaping developer relations

    • Using AI tools to scale your advocacy work

    • Emerging opportunities at the intersection of AI and DevRel

  • Week 3: Content Production for DevRels

    • Writing technical content that resonates with developers

    • Video, livestreams, and interactive content formats

    • Building and distributing a content strategy

  • Week 4: Events

    • Planning and running developer events

    • Engaging communities at conferences and meetups

    • Measuring event impact and follow-up strategies

  • Week 5: Hackathon & Presentations

    • Hands-on hackathon challenge

    • Building and pitching a DevRel project

    • Peer feedback and iteration

  • Week 6: Product & GTM

    • DevRel's role in go-to-market strategy

    • Collaborating with product and marketing teams

    • Influencing roadmap through developer feedback

  • Week 7: Graduation

    • Final presentations and showcase

    • Celebrating cohort achievements

    • Next steps and career guidance

Previous curriculum

  • Week 1: Developer Advocacy Foundations & AI Tools

    • Role and impact of Developer Advocates in 2025

    • Using AI tools for developer advocacy

    • Building developer-first mindset

  • Week 2: Technical Content Strategy

    • Creating effective technical documentation

    • Documentation-as-code practices

    • Content distribution and SEO for technical content

  • Week 3: Modern Community Building

    • Building communities in a remote-first world

    • Community engagement tactics

    • Managing developer feedback

  • Week 4: Core Technical Skills

    • Modern web development overview

    • Working with APIs and SDKs

    • Developer tools and platforms

  • Week 5: Video & Interactive Content

    • Creating developer-focused video content

    • Interactive documentation techniques

    • Presentation skills for technical audiences

  • Week 6: Developer Event Strategy

    • Planning virtual and hybrid events

    • Event formats and engagement strategies

    • Measuring event success

  • Week 7: Developer Experience

    • DX principles and best practices

    • User research for developers

    • Feedback loops and implementation

  • Week 8: Developer Marketing Essentials

    • Developer marketing fundamentals

    • Content strategy for developers

    • DevRel and marketing alignment

  • Week 9: Metrics That Matter

    • Key DevRel metrics

    • Data analysis for advocacy

    • Impact reporting

  • Week 10: Strategic DevRel

    • Cross-functional collaboration

    • Building developer programs

    • Global developer relations

  • Week 11: Future Technologies

    • AI/ML developer tools

    • Web3 and blockchain basics

    • Emerging platforms

  • Week 12: Final Presentations

    • Advocacy strategy presentation

    • Program implementation plan

    • Peer feedback session